In India, its cricket, not football that attracts the big money and the big crowds, and the real BIG MONEY is in the 20/20 form of the game (
20 overs of bowling and 20 overs of batting), known as the Indian Premier League cricket. These games are played at night and are packaged for television with all the razzmatazz of the US Super-bowl, and this includes cheerleaders.
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| Western Women Perform For Indian Cricket Fans |
Up to now the cheerleaders have been
'western style' ..... with skimpy
uniforms and raunchy routines, both considered too risqué for
'Good Hindi' girls to perform, so they imported western women (
who are considered to have less morals anyway), to dance for the titillation of the Indian male cricket fans.
But just recently it has been noted that a certain BJP conservatism has crept in to the shows, and the cheerleaders are being dressed more conservatively, or as one administrator said ....
"We ensure that their attire and choreography take the sensibilities of the Indian viewing family into account. In future we might also have local girls as cheerleaders". So the western girls are now covered up.
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| Not So Much Flesh For Fans |
And some teams have even now gone
'native' with
"local girls as
cheerleaders" ..... doing traditional dances.
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| Pretty Girls, But A Little Tame For Some |
But despite complaints from some fans that a certain spark is now missing from the cricket league's proceedings, this is now the trend ..... PC politics it seems aren't just confined to the West.
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