This story illustrates the downturn in the economic fortunes of Greece since the country had its heyday, as a funds recipient country in the EU (before enlargement took UK money to other destinations). There has in fact been a small rise in the absolute numbers of UK visitors to Greece, but this is offset by the fact that as the cost of living has reached parity with, and in some cases surpassed, that of the UK, the type of visitors to Greece seems to have changed.
Gone are many of the singleton 'Grecophiles', walking the hills of Attica looking for Myths and Legends, and in their place are the booze cruisers and 18-30 type crowds.
