In India, its cricket, not football that attracts the big money and the big crowds, and the real BIG MONEY is in the 20/20 form of the game (
20 overs of bowling and 20 overs of batting), known as the Indian Premier League cricket. These games are played at night and are packaged for television with all the razzmatazz of the US Super-bowl, and this includes cheerleaders.
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| Western Women Perform For Indian Cricket Fans |
Up to now the cheerleaders have been
'western style' ..... with skimpy
uniforms and raunchy routines, both considered too risqué for
'Good Hindi' girls to perform, so they imported western women (
who are considered to have less morals anyway), to dance for the titillation of the Indian male cricket fans.