As we approach the end of the year, as with many other bloggers who
have lasted more than a couple of years (
this blog started in 2007, and as we shall see, that is actually quite ancient as these things go), we at PC Towers wonder whether our meagre offerings are really worth keeping going. Particularly as we have an interest in another subject that we would like to blog on, but which we currently can't find the time for.
Several studies have indicated that most blogs are abandoned soon after their creation (
with between 60% and 80%
abandoned within one month, depending on which of these studies you choose to
believe), and that few are regularly updated. One study found that 66.0% of
the surveyed blogs had not been updated in two months, "
representing 2.72
million blogs that have been either permanently or temporarily abandoned". Of
the blogs that survived the first few days or weeks (
and that's only 40% of
those started), the average duration before abandonment was 126 days .....
with the oldest abandoned blog in one of the surveys, maintained for 923 days before abandonment. The figures from '
Technorati’s Top 100 blogs' were analysed by '
www.problogger.net', and showed that even these top 100 '
popular' Blogs, had an average (mean) length of blogging of 33.8 months before abandonment, and that the median figure was 28 months i.e. half the blogs have been going for longer than 28 months and half shorter than 28 months.
So we feel quite virtuous having lasted well in excess of 1,500 days ..... but there's a nagging doubt about the blogs and bloggings
sustainability. For example we don't really have any regular followers or
contributors, and although we have had over 150,000 viewers (
with a current
average on 200+ visits per day), this is we assume, a tiny fraction of more
successful blogs. So in an age where celebrity (
and other) idiots pass
themselves off as intellectual giants to their 'followers' (people with the attention
span of seconds), by using micro blogging tools (twitter et al), to pronounce their
opinions on every event in less than 140 characters, what's the point of
blogging actual content?
Apparently, the average stay on a blog site is 96 seconds, so any content that takes more than that length of time to digest, is doomed. we reduced this blog sizes down over a period of time, and with just 4 updates a week, probably its relative 'success' in keeping going for a 'Nano-audience' of about 200+ blog readers a day', is actually exceeding what we might extrapolate as expected from the blogging figures (
We should clarify that the individual posts usually get something close to a dozen visits - although a few have been visited thousands of times - but the blog total for
the day is approx 200).
The maths suggests most blogs aren't even that lucky:
- If we assume that on any one day, 100 million people regularly read a blog or blogs, and that they each read 10 other peoples'
blogs. That translates into 1 billion subscriptions (10 X 100 million).
- Now assume on that same day there are 20 million active bloggers. That translates into 50 readers per blog (1 billion / 20 million) - these are nano audiences by any standard of communication.
And this is just an estimated average - in practice probably many blogs have no more than two dozen readers in all, and many will plough a very lonely field, with few visitors, and no comments or feedback.
 |
| Samuel Pepys was a Blogger! |
So you can see the attraction of micro blogging - just one inane comment of 140 characters or less .... no explanation required and basically just an SMS text, and certainly rarely an insightful addition to the worlds thinking.
A blog on the other hand has no size limits, and can display thoughtful content (
as well as not), while also allowing the building of an argued point. It also allows for criticism via the comment box, although rarely do these 'debates' last more than one or two posts.
But saying all that, its easy to see why so many blogs are abandoned .... posting your life observations to complete silence is an experience that can easily be described as unnerving. It certainly takes some self certainty and the absolute dedication of a more traditional diarist of earlier times - after all they were posting their thoughts into their diaries each night, with no real expectation that anyone would ever see them .... and look what happened to
Mr Pepys!
So, for all of you who are thinking of blogging, or perhaps more importantly thinking of stopping blogging, remember that a blog with regular content does build up a nano
audience, and that in this endeavour, staying power is definitely a
virtue,
