Globalisation's down-side can come in unexpected forms as the Chinese are discovering. They seem to suffer from the French disease of 'language purity'
(I understand that the Spanish try it was well via the Real Academia del Idioma), and are finding that in a world full of Anglo-Saxon
'English speakers' who wilfully pick up, create and drop words by the hundreds every year, its near impossible to stop these words invading the Chinese language as well.
So
iPad and
iTunes and
YouTube (all brand names, rather than actual words), have invaded the language untouched by translations, whereas Coca Cola is
'tasty and jolly' in Chinese ... ironically many of the brand terms that are 'translated', are meaningless terms in English.
 |
| Jolly Tasty Drinkie! |
In the long term, in any battle between a pictographic language and a phonetic language like English, there can only be one eventual winner. Where would English be without other people's words! - taxi, yacht, pyjama, mutton, orthodontist the list is endless ...including bamboo, Ketchup and tea. English wouldn't be the driving force that it is today if it hadn't embraced
"foreign" words from just about everywhere.
In Wales,
Welsh is force fed to the school population, despite it being all but dead, and they do the same nonsense with Gaelic in the Celtic fringes ... or in England, teaching French to the English. In the real world, Spanish
(Americas), German
(Europe) or Chinese
(Trade) are the only viable alternatives to English, with
"Ich bin ein Englander" (I am a monkey wrench) giving us shades of JFK's
"Ich bin ein Berliner" (I am a doughnut).
Welcome to
'Globalisation' China ... you can't have your cake and eat it. Top economy, means global influences .... oh and good luck trying to export Chinese phrases or words nowadays, as you are only selling us our own inventions cheaper, not the brand new concepts that create new words.